This Privacy Policy explains how Loyalty Club PLC (“we”, “us”) collects, uses, stores, and shares personal data when you use our websites, mobile applications, and the Loyalty Club platform. We are a UK-registered company (No. 14580450).
1. Who we are
Loyalty Club PLC is the data controller for personal data collected through loyaltyclubplc.com and our partner and member portals. You can contact us at hello@loyaltyclubplc.com.
2. Data we collect
- Account data — name, email, postcode, business details if you register as a partner.
- Loyalty activity — stamps earned, campaigns joined, TEDS balances and transaction history.
- Communications — messages you send via the contact form, support tickets, and feedback.
- Technical data — IP address, device type, browser, anonymised usage analytics.
3. How we use your data
We process personal data to:
- operate the platform — track stamps, campaigns and TEDS balances;
- provide partner reports and customer insights;
- route affiliate and equity-partner commissions;
- respond to support requests and contact form submissions;
- send transactional and (with consent) marketing communications.
4. Lawful basis
We rely on a combination of contract (to deliver the platform you signed up for), legitimate interest (for fraud prevention and product improvement), and consent (for marketing). Consent is opt-in and can be withdrawn at any time.
5. Sharing
We do not sell personal data. We share necessary data with vetted processors — payment providers (Square), email infrastructure (Resend), hosting (Vercel), and analytics — under appropriate data protection terms.
6. Retention
Account data is retained while your account is active. After deletion, residual backups are purged within 30 days. Tax-relevant transaction records are retained for the period required by HMRC.
7. Your rights
Under UK GDPR you have the right to:
- access the data we hold about you;
- correct inaccuracies;
- request deletion of your account and associated data;
- object to processing;
- request portability of your data.
Members can delete their account directly in the Loyalty Club app. To exercise other rights, email hello@loyaltyclubplc.com.
8. Cookies
We use a minimal set of essential and analytics cookies. You can clear them through your browser at any time. We never use third-party advertising cookies.
9. International transfers
Where data is processed outside the UK or EEA, we rely on adequacy decisions or standard contractual clauses to ensure equivalent protection.
10. Changes
We’ll publish material changes here and notify account holders by email at least 14 days before they take effect.
11. Complaints
If you’re unhappy with how we handle your data, you can complain to the UK Information Commissioner’s Office at ico.org.uk.