About Loyalty Club PLC

A perpetual loyalty economy — built in the UK.

We make software that helps independent businesses keep customers coming back, gives members a single digital wallet for every loyalty card they own, and pays the network for the lifetime of every relationship it helps create.

A small team working together around a long wooden desk in a quiet UK office, late afternoon.

By the numbers

Where Loyalty Club stands today.

Quietly compounding across UK postcodes — one café, one boutique, one salon at a time.

Active partner businesses

Cafés, restaurants, salons, boutiques and independent retailers across the UK.

Average return-rate uplift

What partners report in the first 90 days of running their first campaign.

Platforms

Web, iOS and Android — same account, same QR, same loyalty everywhere.

One wallet

Every stamp card a member collects, in a single account they never have to re-register.

Our story

Why we built this.

Existing loyalty programmes felt arbitrary, fragmented, and indifferent to the people doing the work. Customers carried ten cards. Businesses carried ten dashboards. Salespeople closed a deal once and got paid once. We wanted a platform that fixed all three.

Loyalty Club PLC is a UK-registered company (No. 14580450) building software for the loyalty economy. Our platform powers digital stamp cards that work across an entire network, and a referral economy that pays everyone who helps a partner grow.

We're small, deliberate and focused. We'd rather get loyalty right than get every adjacent SaaS market wrong.

What we believe.

Four principles that shape every decision — what we ship, what we charge, who we pay.

The customer is the asset

Loyalty programmes used to be about churning attention. We treat the customer relationship as a long-term, compounding asset shared between business, member and the people who introduced them.

Make rewards spendable

Stamps trapped on a single café's punch card aren't rewards — they're hostage takings. One wallet, one account, every partner: the loyalty you earn stays yours and stays usable.

Pay the network

Software networks have value. The people who build them deserve a perpetual share of the transactions they make possible — agents, affiliates, equity partners alike.

Members own their data

GDPR isn't a checkbox — it's a design constraint. Marketing consent is opt-in. Account deletion is two taps. Members get to leave with their dignity intact.

The high street isn’t dying. It’s digitising.

Every partner on Loyalty Club is an independent operator — a café, a salon, a boutique, a bakery — running their own programme on software they don't have to build. Our job is to make their loyalty work harder, without them having to think about it.

CafésBakeriesBoutiquesSalonsRestaurantsBookshopsFloristsGyms

Registered company

Loyalty Club PLC · Company Number 14580450· Registered in England & Wales.

UK-based

Built and supported from the United Kingdom. Optimised for UK postcode geography and SME workflows.

GDPR-first

Encrypted at rest and in transit. Marketing consent opt-in by default. Member-controlled deletion.

A loyalty platform built to compound.

Three audiences. One network. A perpetual share for everyone who helps it grow.

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