Setting the stamp goal and reward

Two of the most consequential fields in any campaign live in different steps of the wizard. Pick them carefully.

The stamp goal (Mechanics step)

The Goal field on Step 2 — the number of stamps a member must collect to redeem the reward.

• 10 is the most common — easy to think about, achievable for regular customers within a few months.
• 5 is reasonable for higher-ticket items where the per-stamp value is higher.
• 20 for very-low-cost items, though most partners find 10 still works.

There’s no UI confirmation that the stamp goal is locked once members are enrolled — but practically, changing it after members have stamps would be confusing. Pick once, well.

The reward fields (Basic Info + Financial steps)

In Step 1 — Basic Info:

• Reward Name — what members see on the card. "Free flat white" reads better than "Loyalty reward". It is also what {rewardname} fills in on your club emails, so "Your free flat white is waiting" only reads well if the name does.
• Description — short context for members.

In Step 3 — Financial:

• Reward Net Cost — what the reward actually costs you in stock terms.
• Reward RRP — the customer-facing retail price.

These two financial fields don’t need to match perceived value 1:1 — net cost is your real cost, RRP is the value you put on it.

Picking a reward that works

Patterns from partners running successful campaigns:

• Make the reward feel disproportionate to the goal. A free coffee for 10 visits is fine. A free coffee + pastry for 10 visits is a story members tell.
• Avoid restrictions in the description. "Free coffee, dine in only Tuesday-Thursday before 11am" trains members to ignore the programme. Just say "Free coffee" and own the cost.
• Round numbers. 10 stamps for a free coffee is easier to remember than 8.

Worked example — typical café campaign

In one sentence

Stamp goal lives in Step 2 as goal; reward fields are split — Reward Name + Description in Step 1, Net Cost + RRP in Step 3.