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Loyalty Club PLC
Overview

How Loyalty Club works end-to-end

The bird’s-eye view: one QR code, stamp campaigns run by partners, and a network that carries a member between them.

4 min readUpdated 23 Sept 2026

Loyalty Club is one network with two sides: members who collect stamps, and partners who run the loyalty programmes they collect on.

The one-paragraph version

Members carry a single QR code that works at every UK partner. They earn stamps at each partner’s campaign, and when a card is full they redeem the reward that partner set. The QR, the account and the history are the same everywhere — so a member who joined at a café is already a member when they walk into a salon, and neither business had to sell them on signing up twice.

The two sides

Members sign up free on iOS, Android, or the web. They get:

  • One QR code (account-bound, identical on every signed-in device).
  • A My Campaigns view organised per partner business.
  • A wallet holding every card they are collecting, and their balance.
  • Refer A Friend (per-partner) and Refer A Partner (with a £25 reward).
  • Causes they can support through partner businesses.
  • Emails from the businesses they join, in each business’s own name — and, per business, the choice of whether to hear offers at all. See Emails from the businesses you join.
  • Settings → Your info, showing everything each business has asked them, which they can change or delete.

What is a stamp?

A stamp is a unit of loyalty earned at a partner’s campaign. Campaigns have:

  • A Goal — number of stamps to redeem the reward (typical: 10).
  • A reward — what the customer gets when the card’s full.
  • A type — visit-based ("Buy X, Get Y Free") or spend-based ("Spend X Amount To Earn a Stamp").

Where to go next

In one sentence

Members carry one loyalty wallet across the whole network; partners run their own stamp campaigns inside it; every new partner makes every member’s wallet worth a little more.

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