The Message Centre has three sections, each doing a different job. Don’t confuse them.
1. Message Campaigns
What: broadcasts you compose and send to a chosen segment of your members. The page description in the Message Centre menu reads: "Send in-app & push notifications".
Created via a 4-step wizard (/createmessagecampaign):
- Campaign Details
- Select Lists
- Compose Message
- Summary
See Sending your first message campaign.
2. Action Alerts
What: automated triggers that fire on customer events. The page description reads: "Set up automated notifications".
Configured at /actionalerts. Each alert has a trigger (an event type), a message body, and an active/paused toggle.
The exact set of available trigger types is not shown as a single select in the partner portal. Existing alerts each have a trigger, and the Message Centre explains that alerts can fire when customers earn stamps, complete goals and take other loyalty actions.
See Setting up an automated action alert.
3. Refer A Friend Messages
What: customisable templates that members share via their own channels. The page description reads: "Customize referral messages".
Available channels (per ReferAFriendMessages.jsx):
- Telegram
Each channel has its own template body. Edit per-channel via /editreferfriendmessage/{messageType} (e.g. /editreferfriendmessage/email).
What none of these are
- None send SMS. No SMS gateway is integrated; the WhatsApp template is text members share manually.
- None broadcast cross-business. You message your own members only.
In one sentence
Message Campaigns = you broadcast. Action Alerts = automated triggers. Refer A Friend Messages = templates members share. Three sections, three different jobs.