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Loyalty Club PLC
Hotels and guest stays

Hotel loyalty for guest stays, local perks and repeat bookings.

Give independent hotels, guest houses and boutique stays a loyalty layer that encourages direct bookings, on-site spend and repeat visits without building a custom app.

Partner portal Promotion Designer screen showing a hotel direct booking loyalty campaign.
Direct booking. Direct-booking campaigns give guests a reason to return through the hotel relationship.
Guest-stay loyalty

Customer moment

A guest scans at check-in, earns progress through on-site spend, and leaves with a reason to book directly next time.

Where it pays off

Guest journey. Loyalty can start at check-in and continue after checkout.
Direct booking. Rewards give guests a reason to come back directly.
On-site teams. Reception, bar and spa can all support the stay.
Local rhythm

Built for the whole guest stay, not just the room booking.

Hotel loyalty follows the guest journey: check-in, breakfast, bar, spa, local experiences and the return-stay invitation after checkout.

01Check-in

Introduce the direct relationship

Guests can join loyalty at reception, in room materials or through post-stay communication.

02On-site

Connect spend across the stay

Breakfast, bar, spa and packages can all contribute to visible progress.

03After checkout

Invite the return

Messages can promote quiet-season stays, events and direct booking offers.

Offer strategy

Hotel guest journey

Loyalty becomes a direct-booking and on-site-spend layer for independent hotels.

01

Book direct, earn rewards

Give guests a reason to choose the hotel relationship instead of an aggregator.

02

Stay and spend

Award progress for breakfast, bar tabs, spa treatments or local packages.

03

Seasonal return offer

Message past guests about events, quiet-season breaks and packages.

Campaign ideas already mapped

Book direct, earn rewards

Give guests a reason to choose the hotel relationship instead of the aggregator.

Stay and spend

Award stamps for breakfast, bar tabs, spa treatments or local partner purchases.

Seasonal return offer

Message past guests about quiet-season breaks, events or special packages.

Inside the portal

Hotel loyalty in action

Multi-user staff access, a direct-booking campaign, on-site spend campaign rules and a post-stay Message Centre offer connect the independent hotel workflow.

Partner portal Promotion Designer screen showing a hotel direct booking loyalty campaign.
Direct bookingDirect-booking campaigns give guests a reason to return through the hotel relationship.
Partner portal Promotion Designer screen showing a hotel on-site spend loyalty campaign.
On-site spendOn-site spend campaigns connect breakfast, bar, spa or package activity to loyalty progress.
Partner portal staff access screen for hotel reception and on-site team accounts.
Team accessTeam access lets reception and on-site teams support the guest journey.
Partner portal Message Centre screen showing a hotel return-stay customer message.
Return-stay messageReturn-stay messages keep the relationship warm after checkout.

How to launch in hotels

Reception, bar, spa and owner roles can work together without a custom hotel app.

01

Place QR across guest touchpoints

Use reception cards, room folders, checkout desks and post-stay emails.

02

Give on-site teams access

Reception, bar and spa teams can scan and stamp for their part of the guest journey.

03

Message the next stay

Use guest history to invite opted-in customers back directly.

Portal features to use

  • Multi-user access for reception and on-site teams
  • Promotion Designer for stays, spend and package rewards
  • Message Centre for post-stay return offers
  • Customer Insights for returning guest history
Why it fits

Loyalty that matches how hotels & guest stays already sell.

Reward guests beyond the room: breakfast, bar visits, spa bookings, local experiences and direct return stays.

Direct booking is worth protecting

Reward repeat stays and direct bookings without relying only on OTA relationships.

On-site spend is fragmented

Breakfast, bar, spa and local offers can all feed a visible loyalty journey.

Guests forget after checkout

Message Centre keeps the relationship warm with stay-again offers and seasonal packages.

Industry FAQ

Questions hotels & guest stays ask first.

The practical fit: setup, staff flow, messaging and rewards.

Turn guest stays into direct return visits.

Reward bookings, on-site spend and seasonal return moments with a loyalty layer independent hotels can actually manage.