Smart messaging
The Message Centre is built around the moments that matter in a loyalty programme: campaigns you send, alerts that react to customer activity, and referral messages members share for you.
A message centre built around loyalty moments, not generic email blasts.
Smart messaging is the engagement layer of the partner portal, giving partners a reason to speak to customers because there is real loyalty context behind the message.
Broadcasts with a reason
Campaign messages can promote new rewards, seasonal offers and customer segments.
Alerts that follow behaviour
Action alerts turn stamp and reward activity into timely customer communication.
Referral language stays on brand
Partners can shape the messages members use when they introduce friends.
Messages tied to real loyalty moments
Partners can send campaign updates, set useful alerts and keep referral messages consistent without moving customer communication into a separate tool.
What partners can do
Smart messaging in action
Partners can send campaign updates, set useful alerts and keep referral messages consistent without moving customer communication into a separate tool.
The customer engagement loop
Smart Messaging keeps the relationship warm after a visit.
Choose the customer moment
Reward progress, quiet weeks, referral opportunities and campaign launches all become reasons to contact customers.
Write from the offer
Message copy stays connected to a real campaign instead of drifting into generic marketing.
Review before the next send
History and status help partners refine the next customer nudge.
Portal workflow
Choose the message type
Start from broadcasts, automated alerts or referral templates depending on the job.
Select the audience
Use customer and campaign context so messages go to the people most likely to act.
Compose clearly
Write offer-led copy that connects back to stamps, rewards or referral value.
Track and refine
Review campaign status, recipients and engagement indicators before the next send.
Why partners care
A stamp programme works harder when it gives the business a reason to bring customers back between visits.
Promote the next visit
Campaign messages can point customers toward the offer that is live now.
React to useful moments
Action alerts connect customer behaviour to timely follow-up.
Keep sharing on brand
Referral templates give members clearer language when they introduce friends.
Business outcomes
Useful partner help articles
Helpful guides for partners using this feature.
Turn loyalty data into customer conversations.
Use broadcasts, action alerts and referral messages to keep customers engaged between visits.