Florist loyalty that remembers every occasion.
Florists sell occasions. Give regulars a digital stamp card, ask customers for the dates that matter, and let Club Emails send a reminder a few days before each one — in your name, with your photos — so the flowers are ordered from you.
Illustration: a dates they told you about email from “Hollyhock & Fern via Loyalty Club” to a member called Sam, in the warm look. It shows their stamp card at 5 of 8, a note that a date they told the business about is nearly here and a Order flowers button, their own QR code to show at the till, and an unsubscribe link.
Customer moment
A customer buys a birthday bouquet at the counter, joins, and tells you the date. A week before it comes round again, a reminder from you lands in their inbox.
Where it pays off
Built around the dates people buy flowers for.
A florist's year runs on occasions — birthdays, anniversaries, the big days — with the weekly regulars in between. Loyalty has to work for both.
Reward the regulars
The customers who keep fresh flowers on the table earn a stamp every time they buy.
Be there before the date
A reminder goes out a few days before the birthdays and anniversaries customers told you about.
Get ahead of the rush
Mother's Day and Valentine's orders go to the florist the customer heard from first.
Florist campaign bench
Stamps keep the regulars; reminders win the occasions.
Weekly flowers card
Buy eight bunches and the ninth is on the house — the familiar mechanic, without the paper card.
Occasion reminders
Ask for the dates that matter and let the dates email do the remembering.
Peak-day campaign
A message campaign before Mother's Day and Valentine's — by email too, where it is switched on.
Campaign ideas already mapped
Buy 8 bunches, the 9th is on us
A simple stamp card for the regulars who keep fresh flowers on the table every week.
Stamps on spend
Reward order value, so a wedding order and a single stem are each counted fairly.
Occasion reminders
Ask for the dates that matter; each one a customer gives you gets its own reminder, once a year.
The newest parts of the toolkit, and why they matter here.
Recently shipped, and already switched on for every partner.
A reminder a week before the birthday — sent for you.
Add a date question, and customers answer it from a link in your welcome email with no password to remember. From then on the dates email goes out on its own before each date they give you, every year, to customers who said yes to your offers. It is worded for any occasion, because a customer might give you a birthday, an anniversary or the day they moved house.
You choose how early
A week by default, anything up to 30 days — long enough to take the order and have it ready.
Checked every morning
At seven each morning the reminders that are due go out — never more than two in a day to one customer.
Their card, in the email
The email can carry the customer's own loyalty QR code, so it scans at the counter when they come in to collect.
Mother's Day, by email too
Write a message campaign before the peaks and switch on Send it as an email too. Your first one is read by our team before it goes.
How to launch in a florist
The setup fits the counter and the wrapping bench.
Invite at the counter
Every bouquet sold is a chance to join — keep the QR where people pay.
Ask one good question
A single date question is enough to start the reminders.
Design the reminder once
Word it for any occasion; it sends itself before every date a customer gives you.
Portal features to use
- Campaign Creator for weekly-flower and bouquet cards
- Club Emails for occasion reminders
- Message Centre for Mother's Day and Valentine's
- Marketing Studio for window and counter posters
Loyalty that matches how florists & gift shops already sell.
Reward the regulars who buy flowers every week, and be in the inbox a few days before the birthdays and anniversaries your customers told you about.
Occasions come once a year
Customers buy for a birthday or an anniversary, then forget you until the next one — unless you remind them first.
Counter customers don't download apps
Most people join at the till. An email reaches them whether or not they ever open the Loyalty Club app.
The peaks are predictable
Mother's Day and Valentine's come round every year. The regulars who hear from you first order from you first.
Questions florists & gift shops ask first.
The practical fit: setup, staff flow, messaging and rewards.
Be remembered before every occasion.
Reward the weekly regulars and send a reminder before the dates that matter — designed once, sent in your name.