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Loyalty Club PLC
Restaurants and takeaways

Restaurant loyalty that brings diners back after the first table.

Build campaigns around repeat dinners, lunch specials, takeaway collections and referral moments so occasional diners become known regulars.

A takeaway counter inside a small independent UK restaurant during the evening rush, paper bags being filled with foil containers.
Service loyalty

Customer moment

A diner pays, scans their member QR, and leaves with a reason to book or order again.

Where it pays off

Dine-in and takeaway. One loyalty flow can support both journeys.
Spend rewards. Reward meaningful orders without a blanket discount.
Quieter sessions. Messages can bring regulars back midweek.
Local rhythm

Designed for tables, counters and return bookings.

Restaurant loyalty covers more than one customer journey, spanning bill payment, collection orders, direct takeaway and quieter midweek capacity.

01Dine-in

Reward after the bill

Guests can earn progress when they pay, then leave with a reason to book again.

02Takeaway

Encourage direct orders

Collection and takeaway customers can be rewarded without sending them back to marketplaces.

03Midweek

Fill softer sessions

Messages can target loyal guests with offers that protect peak nights and lift quiet ones.

Offer strategy

Restaurant campaign playbook

The strongest restaurant story balances revenue protection with reasons to return.

01

Spend threshold stamps

Reward meaningful orders by connecting stamps to order value.

02

Collection card

Give direct takeaway customers a reason to order from the restaurant again.

03

Midweek table offer

Use messaging to invite regular diners into quieter service windows.

Campaign ideas already mapped

Spend 25, earn a stamp

A clear spend threshold rewards meaningful orders and protects margin.

Midweek table boost

Message loyal guests with a Tuesday-to-Thursday offer when capacity is easier to fill.

Takeaway collector card

Give collection customers a reason to order direct instead of defaulting to marketplaces.

New for restaurants & takeaways

The newest parts of the toolkit, and why they matter here.

Recently shipped. The ones marked beta are switched on per partner while we prove them in live trading — ask us and we will enable them.

Table Menu & Ordering
Beta

Your menu and your loyalty card are now the same piece of paper.

Stand a QR on each table and it opens your menu on the diner's phone — photographed straight from your printed one if you like. They order, they pay, and the visit lands on your loyalty campaign without a single stamp being asked for. This is the pairing restaurants get the most out of: the thing they already do fifty times a night now feeds the thing they keep forgetting to do.

Spend-based campaigns feed themselves

A spend-based restaurant campaign needs an order value. Table orders carry the exact total, so accrual is precise and nobody is typing figures into a scanner between courses.

Flag the dishes you want ordered

Link individual dishes to a campaign and they wear an ember badge on the menu. Diners see which plate moves them toward a reward — margin-friendly steering that a paper menu cannot do.

Every guest is a signup opportunity

Guests order without an account. When they pay, they are shown the stamp the meal earned and a fourteen-day claim code — asked to join at the one moment they are most inclined to say yes.

Service realities built in

Menus that switch from lunch to dinner on their own, a sold-out toggle that greys a dish out on every open phone, the regulated 14 allergens on every dish, tabs for rounds, and tips itemised separately from service charge.

Diner's phone showing a restaurant table menu with dish photos, prices and a running basket bar.
Table menu. The diner's view after scanning a table code — your dishes, your photos, and a basket that follows them down the menu.
Notifications

The order board tells you. So does your phone.

A table order arriving on a screen nobody is watching is a complaint waiting to happen. New orders raise a chime in the kitchen, a bell in the portal and a push on whoever's phone is nearest — including staff logins, so the alert reaches the apron rather than the office.

New orders and tabs asking to settle

Both raise a high-priority alert. Anything sitting more than ten minutes marks itself amber on the board so a missed ticket becomes obvious rather than silent.

Billing problems you cannot afford to miss

A Square connection that fails to renew stops card payments dead. You are told immediately instead of finding out from a diner who cannot pay.

Inside the portal

Restaurant loyalty in action

A spend-based campaign, staff scan flow at bill payment and a Message Centre campaign for a midweek offer make restaurant loyalty practical across service modes.

Spend campaignSpend campaigns reward meaningful restaurant orders while protecting margin.
Staff scanFront-of-house teams can scan member QR codes during bill or counter service.
Midweek messageMidweek messages help restaurants fill softer sessions with known guests.
Takeaway campaignTakeaway campaigns give collection customers a reason to order direct again.

How to launch in a restaurant

The owner, front-of-house and takeaway counter can all share one loyalty layer.

01

Set spend rules

Create thresholds that reward valuable orders without eroding margin.

02

Train the service team

Staff learn when to scan: bill, counter, collection or reward redemption.

03

Review campaign performance

Use customer insights to understand who returns and which offers move behaviour.

Portal features to use

  • Spend-based campaign mechanics
  • Team access for front-of-house and takeaway counters
  • Message Centre for midweek offers and booking nudges
  • Customer reports for campaign performance
Why it fits

Loyalty that matches how restaurants & takeaways already sell.

Reward dine-in, collection and takeaway habits while keeping the loyalty experience simple for front-of-house teams.

Guests are spread across channels

Loyalty can cover dine-in, takeaway and collection without asking customers to join separate schemes.

Offers need margins

Spend-based stamps let restaurants reward valuable orders rather than every low-margin transaction equally.

Reviews matter

Feedback routing helps handle issues privately and encourage happy guests toward public reviews.

Industry FAQ

Questions restaurants & takeaways ask first.

The practical fit: setup, staff flow, messaging and rewards.

Bring diners back after the first table.

Reward dine-in, collection and takeaway behaviour with campaigns that match the way restaurants actually sell.