Cafe loyalty programmes for regular morning rituals.
Give customers a quick QR-led loyalty flow at the counter, then use messaging and customer insights to bring them back for the next coffee, pastry or lunch order.
Customer moment
A customer orders their usual, scans at the till, and sees the next reward getting closer before they leave.
Where it pays off
Built around the daily ritual.
Cafe loyalty works because the customer habit is already there: scan at the till, earn progress, come back tomorrow.
Protect the rush
The scan-and-stamp moment has to fit into a queue without slowing the barista or the customer.
Grow the basket
Spend-based campaigns can lift the order from coffee-only to lunch, pastry or meal deal.
Nudge the quiet hours
Messages can bring regulars back for slower dayparts and seasonal drinks.
Cafe campaign menu
Familiar cafe mechanics come first, then referral and lunch use cases build on the same loyalty flow.
Coffee stamp card
A digital version of the offer customers already understand, without lost paper cards.
Lunch regulars
Reward higher basket value by tying stamps to spend or bundle purchases.
Friend of a regular
Referral messages turn existing coffee loyalty into introductions.
Campaign ideas already mapped
Buy 9 coffees, get the 10th free
The familiar cafe mechanic, made trackable and easier for staff to validate.
Lunch regular reward
Award stamps on meal deals or spend thresholds to grow basket size beyond coffee.
Bring a friend
Use referral messaging to reward the regular who introduces a new customer.
The newest parts of the toolkit, and why they matter here.
Recently shipped. The ones marked beta are switched on per partner while we prove them in live trading — ask us and we will enable them.
Take the second coffee off the counter queue.
A café's constraint is the till: one queue, one card machine, and a lunchtime that decides the week. Put a QR on each table and the people already seated order their refill, their cake and their lunch from where they are — while the counter serves the people who just walked in.
Photograph the board you already have
You do not need to type a menu. Photograph your printed one or your counter card, correct anything misread, and it is live on every table.
Stamps without asking
Paying for an order awards the stamp against your coffee campaign automatically — no 'have you got the app?' during a rush.
Or keep it browse-only
Turn ordering off and the QR is simply a beautiful menu with photos, prices, dietary tags and allergens. People still order at the counter exactly as they do now.
A chime the espresso machine cannot drown out.
New table orders sound a chime and raise a push on the phone in your apron, so a busy counter does not need someone assigned to watching a screen. Loyalty, billing and account notices land in the same bell with a 90-day history.
Set per category
Let orders wake your phone and leave the rest in the bell. Push and email are chosen separately for orders, loyalty, billing and account notices.
Every device, including staff
Staff accounts register for push too, so alerts reach whoever is actually on shift rather than only the owner.
Cafe loyalty in action
A fast counter QR setup, a coffee campaign in the Promotion Designer and a customer profile with visible stamp progress bring cafe loyalty into the day-to-day workflow.
How to launch in a cafe
A QR-led setup can be printed, placed and explained in minutes.
Counter visibility
Put QR cards where customers already pause: till, pickup point and table talkers.
Barista workflow
Staff scan the member QR, choose the campaign and award the stamp in one short flow.
Regular follow-up
Use messaging for customers close to a reward or those who have gone quiet.
Portal features to use
- Promotion Designer for classic stamp-card offers
- Message Centre for seasonal drinks and lunch campaigns
- Customer Insights for regulars, lapsing visits and reward progress
- Staff access for busy counter teams
Loyalty that matches how cafes & coffee shops already sell.
Turn daily coffees, lunch runs and weekend meetups into measurable repeat visits without paper stamp cards.
Queues move fast
Staff need a stamp flow that works in seconds and does not add a new device to the counter.
Paper cards disappear
Digital stamps stay with the customer, even when their loyalty card would have gone through the wash.
Quiet periods need nudges
Message regulars about weekday lunch bundles, afternoon coffee offers and seasonal drinks.
Questions cafes & coffee shops ask first.
The practical fit: setup, staff flow, messaging and rewards.
Make the daily coffee habit measurable.
Give regulars a digital reward journey that works during the rush and keeps them coming back through the week.